Is no PR better than too much PR?

We generally have opinions about everything related to music and the music industry.  It is not often that we completely agree with an opinion expressed by the media.  However, the recent article written by Jason Richards of The Atlantic is right on (http://www.theatlantic.com/entertainment/archive/2011/07/for-indie-bands-the-new-publicity-is-no-publicity/241477/). 

In today’s industry where quantity over quality overwhelms, true artists are taking a step back and re-evaluating how to present themselves and their music.  While most independent musicians crave exposure, there is always a counter to that (if you have the patience):  put out quality music and let the fans find you. 

Recently some bands have been finding success using this “less is more concept”.  Post a song on a taste-maker website and let the pieces fall into place.  Obviously, this is not the right path for all bands.  As with everything that we write about, we are always assuming that (a) your music is good and (b) you plan on making music for a living.  Rather large assumptions, but if you don’t believe in your own music and career, who else will?

Enjoy the article:  CLICK HERE

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